The easy to use Online Dairy Costings Service

Introduction
Mole Valley Farmers is challenging farmers to add one more lactation to the average lifetime of their cows as part of their Lifetime Dairy initiative.

Healthy cows take less time to manage, are more productive, more efficient, experience less disease risk and ultimately lead to a more profitable business.

Combining CowSignals ^TM , Cow comfort, monitoring and evaluation of farm health programmes, including feeding, dairy hygiene routines and medicine use, the team at Mole Valley Farmers will work with dairy farmers to optimise the lifetime return of dairy herds.

What is Lifetime Dairy?
Lifetime Dairy is a consultative approach, designed around the needs of a farmer’s dairy business. It is about evaluating and understanding the farmer’s business objectives and matching them with credible management, product and technology solutions aimed at optimising the lifetime return of the farmer’s dairy herd.

Health, Welfare and Productivity
Lifetime Dairy encourages improvements in cow health and welfare, by extending the longevity of the herd, improving efficiency, increasing productivity and matching products and services that meet the needs of the customer.

Supporting the success of your business
Mole Valley Farmers wants to work with dairy farmers to identify clear ways to improve the overall performance of the dairy unit.

The team of technical specialists from Mole Valley Farmers, including ruminant nutritionists, arable advisors and veterinarians, will provide support to the farm businesses throughout the whole process.

Lifetime Dairy focuses on helping farmers to improve their gross margin.

How do we do it?
The Lifetime Dairy approach analyses each critical phase of the production process, understanding the current approach at each stage, working with the farm’s management team to identify possible areas of improvement. Our staff will create a business plan where everyone agrees on the areas to focus on and adjust, in order to optimise and refine the farm’s business model.

Lifetime Dairy looks in detail at the four main stages of the cow’s life:

• Calf
• Heifer
• Transition cow
• Lactating cow

By asking specific questions about management at each of these stages and collating and analysing the data, the Mole Valley Farmers team can offer advice on where improvements can be made on a farm. By carrying out detailed evaluations of the farm business, we can work together to increase the value created by a herd.

Lifetime Dairy works across all management systems, whether grassland focussed, robotic or intensive systems. The service applies the same approach to improving health, fertility, welfare, nutrition and forage management to improve the longevity of the herd, increase productivity and optimise the lifetime return of a farm’s dairy business.